Rules
What the CFPB expects from realtor lead generation and ad copy
Realtor lead campaigns face CFPB scrutiny when ad claims, forms and call scripts touch mortgage offers. Here is what the federal rules require.
Topic
realtor lead
Operations
Converting relocation leads in Phoenix, where follow-up speed decides
Realtor lead conversion in Phoenix depends on follow-up speed, Arizona advertising rules and a first-week plan built for relocation traffic.